Analysis
Explore the trends, decisions, and developments shaping technology across Africa.
How to Evaluate RAG Systems in Production: Metrics and Tests
Learn how to evaluate production RAG systems using retrieval metrics, groundedness checks, answer-quality tests, access controls and continuous monitoring.
AI Makes Building Easier: Execution Is What Turns Ideas Into Companies
AI agents make it easier to build products, but customer validation, sales, iteration and recurring revenue are what turn startup ideas into sustainable businesses.
Marketplace Advertising: How Discovery Is Changing Customer Acquisition
Discover how marketplace advertising is changing customer acquisition, when sponsored listings are worth the cost, and how businesses can measure profitable growth.
Google Ads vs Meta Ads vs TikTok Ads vs LinkedIn Ads: Which Is Best for Your Business?
Compare Google, Meta, TikTok and LinkedIn Ads using 2026 research. Discover costs, ROI, suitable businesses and how to choose the right platform for your budget.
Are LinkedIn Ads Worth It for B2B Businesses? What the Data Reveals About ROI and Sales
Are LinkedIn Ads worth the investment? Dreamdata's 2026 report reveals a 272-day B2B buying journey, 121% ROAS and why businesses must rethink advertising.
Your Competitor Just Raised Millions, What Should an African Startup Founder Do Next?
A competitor raising millions can feel like a death sentence for an African startup. Here is what founders should do about customers, investors, staff and fundraising.
What Everyone's Reading
Africa Needs Its Own Data Centres But There Is One Major Problem: Power
Africa is entering the AI economy, but limited electricity and data-centre capacity could hold the continent back. Here is why governments and companies must invest in both digital infrastructure and power.
AI Is Making Misinformation More Dangerous — Africa Needs to Prepare
AI can create convincing fake text, voices and videos at enormous scale. For Africa, the threat to elections, public trust and political accountability is becoming harder to ignore.
Nigeria’s ISP Market Is Growing, But Competition Is Changing
Nigeria’s active ISP subscribers jumped 19.6% to 420,989 in six months. But with Spectranet, Starlink and FibreOne controlling 63.3% of the market, what does increasing ISP concentration mean for Nigerian consumers?
Dangote Refinery IPO at ₦525: What It Could Mean for Fuel Prices
Dangote Refinery’s IPO will offer shares at ₦525 as it raises capital for expansion. Here is what the listing could mean for Nigerians, investors and fuel prices.
10 Emerging Technologies That Could Transform Africa in 2026
The World Economic Forum’s 2026 emerging technology report highlights 10 technologies that could reshape Africa’s energy, healthcare, food, mining, AI and cybersecurity sectors.
Africa's Green Energy Potential Could Power Its Next Economic Boom
Africa has enormous solar, wind and green hydrogen potential. Clean energy could close electricity gaps, power industries and provide the electricity needed for AI and data centres.
Data Privacy Concerns Grow as AI Continues to Advance
As AI becomes more capable, concerns are growing over how Big Tech, apps, wearables and connected cars collect data to keep users engaged and build increasingly detailed profiles.
Beyond Unicorns: Should Africa Measure Technology by the Abundance It Creates?
The Trott Bailey Family argues that technology should be measured not only by valuations and revenue, but by the capability, time and knowledge it creates. Could that thinking matter for Africa?